Where does Brilliant Salmon Oil come from and where is it produced?

Brilliant Salmon Oil is an all Norwegian product. Produced in Norway using only Norwegian GMO-free, and antibiotic free salmon off-cuts.

What makes Brilliant Salmon Oil unique?

By using fresh, high quality raw materials, we are given the opportunity to produce a fresh and all-natural salmon oil, like no other. Brilliant Salmon Oil is gently liberated from our fresh raw material using a gentle proprietary process that keeps all components of the oil intact.

The oil is produced for human consumption and is therefore of very high quality without any additives.

Why should I use Brilliant Salmon Oil in my pets’ daily diet?

Fresh taste of salmon will help increase your pet’s appetite. Brilliant Salmon Oil may also contribute to shinier coat, softer paws, and increased energy.

What is the recommended daily dosage?

The daily recommended dose is specified on each bottle as the pump size of the 10 oz and 34 oz bottles are different to each other. With the 10 oz bottle the recommended daily dose is 1 pump per 4.5 lb. body weight, while on the 34 oz bottle it is 1 pump for 9 lb. body weight. If your pet is new to fish oil supplements we suggest starting with a smaller dose and gradually increase as the pet gets accustomed to the product.

How many pumps of oil are there in a bottle?

The 10 oz bottle contains 300 pumps, while the 34 oz bottle with its bigger pump, contains 500 pumps.

Can I store Brilliant Salmon Oil in the refrigerator?

Yes, you can, but it is not necessary. Also note that Brilliant Salmon Oil is an Extra Virgin oil, which means that the oil may separate if stored chilled. The oil will normalize once back to room temperature. We recommend storge in room temperature.

Is Brilliant Salmon Oil a sustainable product?

Brilliant Salmon Oil is produced from fresh salmon off-cuts (head, backbone, and skin) from the largest salmon processor in the word. This off-cut, previously regarded as waste, is now a plus-product which goes into our proprietary process with extensive investments in R&D on the health benefits to ensure that the know documented benefits will grow over time. Together we now use 100% of the salmon and makes sure that nothing goes to waste.

Is the bottle UV-protected?

Yes! We are proud to show off the color of our oil, as it is a testament to the oil’s freshness and natural levels of antioxidants. That is why we use a clear, certified UV-protected bottle with a practical pump to make sure that the oil stays fresh, and that it is easy for you to secure a correct dosage for your pet.

What is the shelf life of Brilliant Salmon Oil?

When we produce our human grade salmon oil the shelf life of the oil is 4 years. While bottling the oil into Brilliant Salmon Oil we set the shelf life to 3 years. This is done to ensure that the product always is of the best quality possible for our users.

What is the shelf life of Brilliant Salmon Oil once I start using the product?

Once the product is being used and oxygen is introduced to the oil, we recommend using the bottles within 3 months. This is to ensure maximum quality and user experience. The oil with be fine twice as long after opening.

What does single ingredient mean?

Single source ingredient means that we do not add anything to our salmon oil. Normally Vitamin E or tocopherols are added to oils to keep them stable. As Brilliant Salmon Oil is produced with fresh raw material in a gentle process, we ensure that we keep the natural antioxidant Astaxanthin intact and the oil is stable for 4 years on its own.

What does human grade mean?

The oil we use in Brilliant Salmon Oil is made for human consumption and is the same oil that is used in our human products. This oil is also used in an ongoing Covid-19 study, and an ongoing Asthma study. This means that the oil holds the highest standards for quality control.

How many fatty acids does Brilliant Salmon Oil contain?

Brilliant Salmon Oil contains 21 different fatty acids, natural antioxidant, and lipo-peptides. Our fresh raw material and gentle process keeps all-natural components of the salmon oil intact to the benefit of both you and your pet.

What is the highest temperature Brilliant Salmon Oil is exposed to during processing?

On our proprietary enzymatic hydrolysis process, we have CCP’s (Critical Control Points) to ensure that the enzymes that we use are deactivated. At this point the oil reached a temperature of 80 degrees Celsius. This low temperature is one of the reasons why our oil is fresh, tasty, and orange after production.

Do you add Astaxanthin into the oil for it to look orange?

No, we do not. In our process nothing is added, and nothing is removed. Due to our fresh raw material, gentle process, and low temperatures we keep all components of the oil intact. This mean that the oil keeps its natural color for the already present antioxidant Astaxanthin that is naturally present in the salmon.

Do you test for PCB’s and heavy metal?

Yes! Our production batched are tested for PCB’s and heavy metals but are always below the minimum detection levels. This means that if there are any, the amounts are to small to be measured.

I am already using a fish oil supplement, why should I switch to Brilliant Salmon Oil?

Brilliant Salmon Oil is an all-natural, sustainable human grade salmon oil. If you want the best possible supplement for your pet’s general health, and to see improvement in skin health, fur health, paw health and appetite, you should try our Brilliant Salmon Oil. You will not be disappointed.

My pet has a white fur; will it be discolored if I use Brilliant Salmon Oil?

No. We have many happy users whose pets have white fur. None has ever reported any experience with discoloration.

Proud winner of New Product Award

With ongoing Covid restrictions around the world we identified that buyers had limited access to new products coming to market so to improve the showcase this year, we offered all companies who entered the opportunity to add a new product pitch to their VPI package which we then hosted in a dedicated auditorium.

Thank you to all the businesses that entered their new products into the 'New Product Showcase' at Virtual Petindex 2021. In total we received over 30 entries for this year’s show which was up on our previous event in 2020. Visitors were then able to vote for their favourite new product on the dedicated new product stand in Exhibition Hall 1. All product entries were split into 3 categories so visitors could vote for their favourite product in each category.

“We are pleased to announce the winners of the 3 categories in the Virtual Petindex New Product Showcase, and we are excited to confirm that Brilliant Salmon Oil was voted the Pet Supplements category winner, - congratulations!”

-Daniel Everett, Events Coordinator, Pet Industry Federation